Case study · Patient Access
24/7 AI patient scheduling that increased new-patient bookings by 28%
The problem
An occ med clinic network serving 200+ employer clients discovered that 34% of new-patient call attempts occurred outside business hours. All went to voicemail — and fewer than 15% of callers left a message or called back.
The math was stark. At an average patient lifetime value of $2,800, the clinic was losing $380,000+ per year in missed bookings simply because no one was answering the phone after 5 PM or on weekends.
Key pain points
- 34% of new-patient calls after hours or on weekends
- Under 15% voicemail callback rate
- ~$380K in annual lost revenue from missed bookings
- Employer HR teams frustrated by inability to schedule injured workers immediately
- Competitors with extended hours capturing market share
The solution
Alana Health deployed a HIPAA-aware voice agent that handles patient scheduling 24/7 — with the warmth and competence patients expect from a trained front-desk coordinator.
1. Natural-language voice scheduling
The agent engages callers in natural conversation, gathering visit type, employer, insurance, preferred date/time, and location. It handles provider availability, visit-type durations, and multi-location routing.
2. HIPAA-aware conversation design
Every interaction follows HIPAA-compliant conversation protocols. The agent collects only the minimum necessary info for scheduling, stores data encrypted, and provides privacy disclosures. Clinical questions are flagged for next-business-day nurse callbacks.
3. Employer priority routing
For employer clients, the system recognises the calling organisation, applies contracted scheduling preferences (providers, locations, visit types), and provides priority booking. Employer HR gets instant confirmation with pre-visit instructions.
The results
- 28% increase in new-patient bookings within 4 months
- 91% of after-hours calls scheduled without human intervention
- Average booking time: 3 min 20 sec (vs. 6+ min with staff)
- Patient satisfaction: 4.6/5.0 for AI scheduling experience
- Employer retention: zero employer-client churn in year one
- $440K in captured revenue from previously missed bookings
What the CEO said
"We went from losing a third of our potential patients to capturing nearly all of them. The AI doesn't take breaks, doesn't call in sick, and our patients genuinely can't tell the difference. It paid for itself in the first quarter."
Key takeaways
After-hours patient scheduling is one of the most overlooked revenue leaks in occupational medicine. A HIPAA-aware voice agent closes the gap entirely — capturing bookings that would otherwise be lost to voicemail, with satisfaction scores on par with human staff.
See what this looks like for your clinic
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